People don't go out to consume. They go out to participate.
HEROES is a gastro sportsbar, a competitive social gaming venue, and a corporate-ready event destination — built into one coherent experience. Now opening franchise territories across Europe and the GCC.
A different kind of night out.
HEROES turns three traditional sports-bar behaviours into an active, structured experience. Guests don't just consume the venue — they take part in it.
Competing
Experiencing
Returning
Built like a system, not a venue.
Most bars depend on walk-in traffic. HEROES is engineered around programmed demand and recurring participation — which translates into more resilient unit economics.
Multi-layered revenue
Every venue earns across F&B, gaming, events, sponsorship, entertainment and merchandise — simultaneously, not sequentially.
Built-in repeat mechanics
Leagues, tournaments and leaderboards drive habitual visits. The product isn't an occasion — it's a calendar.
Event-driven demand
Traffic is structured and scheduled, not dependent on walk-ins. Quiet nights become programmed nights.
Community retention
Guests return for status, recognition and belonging — not just for the menu. Lifetime value compounds.
Six engines, one room.
HEROES is not a single attraction with snacks attached. Every venue runs six tightly programmed disciplines, designed to compound revenue and keep guests returning across every daypart of the week.
Competitive gaming
Professional darts, shuffleboard, billiards, bowling and more — we are masters of zone design, gaming flow and league formats. Tournaments and challenges keep guests competing, not visiting.
Live sports
A core anchor of the venue. High-spec broadcast infrastructure, commentary zones, prediction walls and match-day programming — the loudest atmosphere and the best seats in the city, every weekend.
Gastro F&B
Not bar food. A full gastro program tested against one standard: would you order this if there were no game on? F&B drives 55–65% of revenue and earns its premium spend per guest.
Group events
Corporate evenings, birthdays, league finals, branded activations. Pre-booked, high-value revenue that's scheduled into the calendar — not dependent on walk-in traffic.
Live entertainment
Themed evenings, shows, quiz nights, match-day specials. Programmed entertainment that turns routine weeknights into reasons to leave the house.
Venue tech platform
A proprietary IT system handles game-zone management, bookings, leagues, leaderboards, F&B and reporting. Franchise partners don't write software — they run a venue that already has it.
The eatertainment shift is structural.
Millennials and Gen Z are systematically replacing passive nightlife with active, competitive, community-driven experiences. The numbers behind that shift are now too large to ignore.
First, we proved it in real time.
Heroes is headquartered in the UAE. Before we packaged it as a franchise we built it as a venue — pressure-tested on real guests, real margins, real Friday nights. No focus group, no borrowed gloss. What you see in the numbers below is what we know works.
See HEROES in motion · 2025
Step into Heroes.
Inside Heroes
The venue today — pool, beer pong, shuffleboard, neon and chandeliers.
Heroes in motion
Behind the scenes — staff, the bar, neon and the food we serve.
Heroes 2027 · Minsk MEGA
The next-generation venue — bigger format, new zones, opening 2027. Live concept renders.
Open at the scale that fits.
One brand, one playbook, one event calendar — three footprints. Whether you're proving the concept in a Tier-2 city or anchoring a capital, the system runs the same way.
For landlords and developers with the right venue, HEROES will open and operate the location directly. We bring the capital, the build and the operating team — you bring the space, the foot traffic, and a long-term lease.
- Core gaming zones
- Core product portfolio
- Standard fit-out package
- Venue management IT
- 6-month launch support
- HEROES-funded fit-out
- HEROES-operated venue
- In-house design & build
- Revenue share with landlord
- 5+ year lease terms
- Full range of gaming zones
- Complete product portfolio
- Complete fit-out package
- Venue management IT
- 12-month hands-on support
- HEROES-funded fit-out
- HEROES-operated venue
- Full architectural & brand build
- Revenue share with landlord
- 7+ year lease terms
- Full zone suite incl. bowling
- Complete product portfolio
- End-to-end venue launch package
- Venue management IT
- Dedicated HQ partner manager
- HEROES capital partnership
- End-to-end venue creation
- Senior HEROES operations team
- Strategic landlord partnership
- 10+ year flagship terms
Designed to plug into the venues your city already trusts.
Heroes is a flexible footprint. We've engineered the format to perform in the location types that already drive nightlife and entertainment traffic in Tier-1 and Tier-2 cities.
Lifestyle malls
Anchor tenant on the entertainment floor. Captive footfall, family-and-late-night daypart split, and corporate demand from neighbouring offices.
Standalone urban venues
Destination buildings in cultural and nightlife districts. Greater format flexibility, distinctive architectural identity, larger group-event capacity.
Lifestyle destinations
City Walk-, La Mer- and Bluewaters-style precincts. Open-air or covered districts where evening footfall is the product, not a coincidence.
Hotel & hospitality adjacent
4–5★ hotel ground floors and resort entertainment wings. Pre-existing event infrastructure, F&B partnerships, and captive corporate demand from in-house groups.
Stadium & arena districts
Within walking distance of a major sports venue. Pre- and post-match crowds, sports-first identity, and a year-round fixture-driven content calendar.
A complete operating system, not just a brand.
The HEROES package is built so an operator can open and run a venue at the standard set by the flagship — without having to invent the hard parts.
- i.Brand & territoryExclusive rights, full HEROES brand licence, logo system, trademark protection.
- ii.Fit-out design & constructionConcept development, interior layout, gaming zone planning, signature finishes.
- iii.Product portfolioMenu, drinks program, gaming formats, event templates, signature serves.
- iv.Gaming & venue equipmentHardware spec, supplier network, install standards across every zone.
- v.Venue management ITIn-house tech stack: bookings, leagues, leaderboards, F&B, reporting.
- vi.Operational playbookSOPs, training, onboarding, daily/weekly cadence, quarterly reviews.
- vii.Marketing & activationCampaign calendars, brand assets, content templates, local activation kit.
- viii.Ongoing HQ supportLaunch support, business reviews, access to the international operator network.
You're not buying a brand. You're hiring an operating company.
Behind every HEROES is a single in-house team with more than ten years of experience designing, planning and building destination venues end-to-end. Architects, designers, marketers, product, supervisors — everything required to put a HEROES on the floor sits inside one company. Partners don't have to assemble it.
Architects
Venue layout, structural planning, code, MEP coordination — done in-house against the HEROES standard.
Designers
Interior design, lighting, signage, gaming-zone composition. Every HEROES is detailed by the same studio.
Product
Menu development, gaming formats, event programming and the operating cadence that drives repeat visits.
Marketing
Brand, content, local activation calendars, influencer programs and full creative production.
Build supervisors
On-site construction supervision, contractor management, schedule and quality control through to opening.
Operations
Pre-opening recruiting, training, launch standards and the playbook every HEROES runs by.
Seven steps to your first night.
We are selective. We are not looking for the largest cheque — we are looking for the right operator, in the right city, with the right conviction.
Your city. Your Heroes.
HEROES is built for Tier-1 and Tier-2 cities with strong social and sports culture. From our HQ in the UAE we are actively signing partners across Europe, the Middle East, and beyond — selectively, in markets where we can support partners properly.
Bring HEROES to your city.
We're selective about who we sign and where. If you operate in the GCC, Poland, the Baltics, Central Europe or another priority market and you're ready to build, we want to talk.